About Naama Aharoni

I’ve spent 20+ years helping B2B software companies turn their partner channels into real revenue engines.

I started in partnerships at SAP in 2003, and since then I’ve worked across the full partner lifecycle — from building partner programs from scratch, to activating dormant resellers, to fixing channels where partners signed up and then went quiet.

Most recently I built the partner success function at a fast-growing SaaS company in the SAP ecosystem, managing a network of 85+ partners across multiple regions.

I started The Channel Partners because I kept seeing the same problem: companies with great products, willing partners, and zero infrastructure to make the relationship actually work. Partners treated as an afterthought. Onboarding done over email. No playbooks. No activation plan. Just hope.

I fix that.

If your partner channel isn’t producing the revenue it should — I can tell you exactly why, and exactly what to do first.