I started in partnerships at a major enterprise software company in 2003. Seven years. Pre-sales training, partner webinars, escalation management. I built a partner qualification tool that got adopted globally. Not because I was asked to — because the gap was obvious and nobody else was filling it.
Then I joined Boyum IT Solutions as employee #8. The partner success function didn't exist. I built it. By the time I left, we had 800+ partners across APJ, LATAM, and the US, 8,000+ customers, a 16-unit eLearning program, bootcamps, OKR frameworks, World Tour events, and a team of 17. The channel managers operated inside the machine I built.
After that, I joined an agentic AI platform — selling AI agents to enterprise. I built the full partner infrastructure independently from scratch: HubSpot CRM, deal registration, bootcamps, Partner Academy, a 13-week co-deployment program. 85 partners. Zero to operational in under a year. Inside the AI partner motion. Not reading about it from the outside.
I started The Channel Partners because I kept seeing the same problem: companies with great products, willing partners, and zero infrastructure to make the relationship actually work. Partners treated as an afterthought. Onboarding done over email. No playbooks. No activation plan. Just hope.
I fix that. And I fix it fast — because I've already done it twice.