You ran the onboarding. Sent the deck. Did the launch call. Followed up twice. And then nothing moved. Now your AEs are closing deals your partners were supposed to bring you. I've seen this exact pattern. I know where it breaks. I know how to fix it. Fifteen years inside partner programs. Three companies. All built from zero.
You've asked them what they need. They say more leads. You send leads. Nothing closes. You update the deck. Add the case studies. Book another enablement session. Partners nod along and go quiet again.
That's not a partner problem. The gap is between the signed agreement and the first closed deal. Nobody owns that space. Nothing tracks what happens there. Partners are expected to figure it out on their own. Most of them don't.
That's the activation gap. I close it.
Tell me what's brokenPick the one that fits where you are. Not sure? Take the free assessment first.
You have partners but no real path from signup to first deal. I build that path: the milestones, the structure, the signals that tell you who's moving and who's stuck. You stop sending "just checking in" emails that go nowhere.
Book a callPartners signed, did the kickoff, went quiet. I find exactly where they stopped. The training gap, the missing next step, the thing nobody told them after the kickoff. I fix it.
Book a callSomething in your program broke. You don't know exactly what. I tell you exactly what it is, why, and what to fix first. You leave with a plan you can start executing this week. No starting over. No full-time hire.
Book a callFounders and revenue leaders at Series A–B SaaS. You signed partners. They went quiet. If any of these sound like your last 90 days:
You're pre-product or pre-revenue. You need a full-time hire, not a consultant.
You want a framework to take away and implement yourself. I build and implement alongside you. I don't hand over slide decks.
You have under 5 partners or are still figuring out product-market fit. Come back when the channel motion is ready to be built.
Seven years at a major enterprise software company. Technical presales, partner webinars, enablement. Learning what partners actually need to close a deal from the inside out.
Then I joined a global B2B SaaS company as an early employee. The partner function didn't exist. I built it: the training curriculum, the onboarding infrastructure, OKR frameworks, a team of 17. The company grew from roughly 100 partners to 800+ and from 1,500 end customers to more than 8,000.
Then I did it again at an agentic AI platform. Nothing existed. Partner Academy, deal registration, a 13-week co-deployment program, 85 partners onboarded with no playbook to start from. For a product where deployment is the work, not the demo. I know where it breaks because I ran it.
I'm not a researcher who studied this. I'm the person who built it, owned it, and fixed it while it was still running.
Co-branded decks. MDF. Partner portals. These were built for software that gets demoed, clicked, and renewed. AI products don't work that way. They get deployed. They require change management. Partners need to prove value in a 90-day deployment window, not a 30-minute demo.
The activation gap is wider with AI products. Partners sign up, get the deck, and have no idea how to run a deployment. They go quiet. Not because they don't want to sell. Because nobody built the enablement for what the product actually requires.
I've built this program. I know where the standard playbook stops working and what you need to replace it with.
30 minutes. No pitch. Here's exactly what to expect.
No prep needed. I'll send one question beforehand so I understand where you are before we get on the call.
You describe what's breaking. I tell you exactly what's wrong and what to fix first. You leave with clarity, not a slide deck.
If it makes sense to work together, we talk about what that looks like. No obligation either way.
No commitment. No prep needed.
Practical tools built from 15 years of running channel programs from the inside. Take what's useful.
15 questions. Under 4 minutes. A score, a section breakdown, and a personalized AI analysis of your specific gaps.
Take the AssessmentThe exact criteria I use to assess whether a partner is on track or quietly disengaging. Subscribe to be notified when it's ready.
Notify meEvery week: one thing I've learned, built, or seen about the gap between partner signup and partner performance. Short. Practical. No filler.
Subscribe Free30 minutes. No pitch. You'll leave knowing exactly what's broken and what to fix first.
Book a Free Strategy CallNo commitment on the call. No prep needed. An honest conversation.